Creating SEO-Friendly Content - Using Good Keyword Phrases
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It’s important to think about the keywords and phrases you’ll want to feature on your site, which essentially boils down to one thing: choosing a theme. A single site simply can’t cover every topic under the sun, which means narrowing it down to at least one. The umbrella can be as wide or as specific as you like -- entertainment news in general, or American Idol-specific stories -- but pick a topic for the site. Otherwise, you’ll just have confusion that certainly won’t draw lots of traffic. Once you decide what you’d like to cover (investment ideas, for example), it’s time to seriously think about keywords -- before you put any content on the site.
Don’t just create content without giving a thought to the words, other than making sure what you put down is easy to understand. Creating content for the Web takes a bit more savvy than simply creating an article in 500 words or less. You will need to think like a searcher, and you will need to brainstorm.
Think about the words you would type into a search engine if you wanted to explore your topic. Write down everything that springs to mind, no matter how (frighteningly) long the list seems. Next, get online and go to a popular search engine. Start typing in your words, see what’s out there and it’s likely that list of keywords will only get longer and longer.
The list may at once seem formidable and impossible, but it’s very unlikely that’s really the case. Now, it’s time to get critical with keywords. You've made a huge list, so the next step is to narrow it down. How do you decide which keywords you don't need to use?
There’s no need to include obscure, hard-to-spell, easy-to-forget or highly technical words in your keyword phrases. Too, there’s no need to create incredibly long keyword phrases (“how to find the best investment advice“) when most users choose simpler searches anyway (“good investment advice“ instead). Simplify your keywords, keeping only the most commonly used, and focus your attentions on placing these phrases within online content.
Next: Keyword Placement >>
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