In the newspaper business, the headline is the most important element on the page. The words have to be relatively short, attention-getting, exciting. Headlines are just as important in Internet writing -- perhaps even more so. Keep reading to learn how to put a special type of headline, called a subtitle, to work for you.
Internet readers are not often sitting down to their morning news with a leisurely cup of coffee. They aren’t turning pages; they’re clicking on them at lightning-fast speeds. Internet readers linger on pages for about one minute -- that’s sixty seconds -- a pop.
That doesn’t give you a lot of opportunity to grab their attention and keep them focused on what you have to say…or does it? Learn the art of creating focused SEO with subtitles and headlines that demand attention from Internet readers as well as search engines.
Internet content often comes with a headline, but you’ll notice that pieces often have headlines within the piece -- subtitles. These titles help break up your text to create more manageable, readable pieces of content, and this benefits the readers. Subtitles also help you add more keywords and focused SEO to your words, which can help your site draw the attention of the search engines.
Headlines and Subtitles
Headlines and subtitles are always the focus of any piece of content. The eye is drawn to large, bold words that are isolated from the rest. You should always take advantage of this visual by making your titles as arresting and attention-getting as possible.
Titles also provide a natural, easy way for you to add more keywords to your content. As every Internet writer knows, keywords are your key to achieving search engine optimization. With a strong emphasis on SEO, your pages can pull in more visitors -- and that means more money for your content. Not a bad trade-off for a few subtitles.
Focus your SEO efforts through your subtitles, and you’ll be able to write tighter, more reader-friendly pages for the Web. Many pages are titled with a focused, attention-getting headline that draws the eye and immediately sums up the important aspects (and keywords) of the content which follows.
For instance, an article about deep-sea fishing for game trophies in Alaska might be titled Find Big Game Fish in Alaska or Visit Alaska to Net Trophy Fish. The important keywords are featured right in the headline, but the reader still easily grasps what the content is all about. Follow this same sort of theme with your subtitles, and you’ll find that SEO isn’t as difficult as you may think.
Search Optimization 
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