Content Strategy
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You know how important it is to have good content on your site. But you also know how difficult it is to get the kind of content that keeps your visitors coming back for more. This article will help you develop content that inspires a loyal following.
Content is King! You've heard this a million times and truly, content is king. The number one reason people visit and come back to a website is because of content. Why are you on SEO Chat right now? Content. Even if you sell products, merchandise or services, a subset of buyers prefers to see content first.
Content is all about loyalty. If users find your content helpful and useful enough, they will come back for more, looking for another hit. It's like cocaine - good content gets users addicted quickly, and gives them the kind of addiction that is hard to break. For you, that's a good thing.
Personally, I read several publications daily on the topic of SEO and search engines. If those publications stopped producing content, I would quickly switch to someone else and rarely visit their websites. In other words, that old saw about "fresh and quality content" is still the best strategy.
Creating fresh content is easy. Creating quality content is challenging. Constantly creating quality content (aka fresh and quality) is even more challenging. In this article I outline content creation strategies to assist with the dilemma.
Main Content Framework
In this section I will outline the content framework strategy I have successfully used for our website. The bounce rate was reduced by 20 percent, from 70 percent to 50 percent (which is a good rate), and the average number of page views was increased from 1.20 to 2.32. It's nothing special, but it did improve results.
First of all, what is main content? This is a term that I personally use to describe the main content on the website. It is the copy writing and articles located on the MAIN pages of the website, accessible from the main menu. It is the content that users see when they land on the index page and browse through different sections. For example, I may go from a Google search with the keyword "insurance" to land on a web site's index page. A few seconds later I might click on the "car insurance" section of the website and read further.
The difference between main content and regular content is that main content is usually the first thing users see when they land on your website (unless you feature blog snippets on the home page). Thus, it is vitally important to develop very high quality articles/sales letters that will make users stick.
Next: Developing a content framework >>
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