Content, Optimization, Links – Oh My! - Optimization is the icing on the cake
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Once you have a plan in place for creating meaningful, regularly updated content for your website, optimization will fall natural into place. Each new page of content provides you with the opportunity to further optimize your site. On-page optimization of the Meta, Title and ALT tags and modified text should be customized to match the text for each new page of content. If there is a specific term you want to target, you can create an article around that term (e.g., an article about rising “interest rates” could be written for a site selling “mortgage loans.”)
Updating your site on a regular basis with new articles which are likewise optimized for search engines eliminates the need to rework and reoptimize existing pages which may or may not contain relevant text supporting the terms you want to target. So while you are spending more time writing more content, you’ll be spending less time trying to figure out how to change the content and layout of your keywords to get a better ranking.
Pages are appropriately optimized when they match the subject matter on the page and not when they target random keywords which have no content to support them. Simply optimizing pages based on what words you want to target is only one piece of the puzzle. You’re on the right track if you start with content, then move to optimization only after the relevant content has been created. The final step is link placement, but even that must be relevant and content-driven.
Next: Link Placement >>
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