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SEARCH OPTIMIZATION

Complete Website Optimization for Search Engines
By: Pavel Lenshin
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    2003-12-01

    Table of Contents:
  • Complete Website Optimization for Search Engines
  • You've Heard it Before: Content is King
  • Structure
  • Keyword Analysis

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    Complete Website Optimization for Search Engines - You've Heard it Before: Content is King


    (Page 2 of 4 )

     Next vital point is to understand that before anything we, firstly, should have those web-pages, otherwise there would be nothing to optimize. That basic logic will lead to another obvious conclusion. The more theme-based web-pages you have the better SEO result you can achieve. If your online business represented by 3 web-pages (main sales letter, about the author and contacts), your initial SEO 'resources' are too weak to reach any substantial goal. Search engines look for information. This is why content rich web-sites may truly enjoy advantages of SEO.


    Second, your pages should have already been listed in search engines. If you haven't submitted your web-site to search engines yet then there is no point in optimizing the search engines listing for a position you don't have.


    An important dilemma every business operator faces is the extent s/he allows to reach in desire to get outstanding SEO results. As we all know, the basic rule of successful website optimization is focusing on keywords with low or very low competition. In other words, the less supply of internet resources for some particular keyword or phrase is, the more chances are for your web-page of being 'noticed' and ranked high.


    Here is the problem: if you want to get a maximum for your website search engine position, you should be prepared not just to rewrite or edit your webpages, but to completely change the theme structure and priority of informational content!


    There would undoubtedly be web-site sections or pages with extremely high competition that would stress the popularity and importance of that topic, so if you decide to keep it as is, optimization will raise your listing, but somewhere from 796,021 place to 545,932. Does that help you'


    The extent of your flexibility, and how far you can go to look pretty from a search engine viewpoint, is what should be decided beforehand, since there are always 3 parts: you/your business, target market/consumers, and search engines/directories, between which about 90% of informational preferences are common, but where the other 10% differ, and it is up to you to decide what themes you should focus on. Whenever you are implementing any of the SEO tactics mentioned in this publication, keep in mind your business and consumers' needs.


    Having understood these fundamental features of SEO, could we make a step further into a complete web-site search engine optimization, expanding your business to the new markets.
    Note that SEO, despite all mentioned above, is all about asking for high ranking, and there cannot be any results guarantee, as no one except for search engine developers themselves control ranking algorithm and determine who is where. More than that, SEO takes much time before effecting your listing positions, and this timeframe may range somewhere from week to several months, so don't panic if your optimization efforts haven't resulted in Google #1 position by tomorrow morning.

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