Complete Website Optimization for Search Engines
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SEO or search engine optimization strategy is now widely popular among online business operators. Nothing strange about it, as it allows one to substantially increase your gross income, as a result of growing traffic or visitors flow. In this article, we'll cover some of the theories behind search engine optimization, including why quantity is key, content and structure, and developing sites around keywords.
SEO or search engine optimization strategy is now widely popular among online business operators. Nothing strange about it, as it allows one to substantially increase your gross income, as a result of growing traffic or visitors flow.
That is why the following point should be stressed: your business return on SEO is directly proportional to the results your business has now. It means that SEO strategy, unlike marketing optimization, is directed towards boosting quantity, not quality. If your business enjoys 1% response rate for any action you demand, whether it is sale, subscription, feedback or other, it will keep on having the same response rate after SEO will be accomplished, although the response will grow in absolute numbers as a result of increasing traffic flow.
As you see SEO is not a panacea. The highest and the most efficient return on your SEO campaign as well as business investment may be reached upon one condition. Only when your current business model and marketing campaign has already been optimized and reached high level or response rate and efficiency is it smart to grow your business in quantity.
The reason for such attitude lies within the next speculation as well. Having inefficient business model under conducting web-site SEO will force growing number of visitors to turn your online business down for good. The obvious reason is that too few people actually return to the site once they've left it for any reason, so having low response rate will substantially decrease your SEO result!
Let's draw an example. With previously mentioned 1% response rate from every 100 visitors you get, would mean that only 1 visitor takes a desired action. Suppose SEO campaign increased the flow of targeted traffic to 1,000. Using children's math we can easily come up with 9 new people, all of whom would start to express their interest in your offer every month.
Now, what if your 'conversion' rate is 10% (10 visitors from every 100), and the SEO helped to bring the same 1000 targeted traffic' You now have 100 visitors per month! In other words, your net SEO achievement is 90 new people! Compare this to 9 people with 1% conversion rate. That is why SEO is mainly about quantity; response rate is mainly about quality. I have intentionally not mentioned the quality of traffic search engines generate; many experts would probably be skeptical by now for my evening-out the quality of traffic and focusing on quantity only. The explanation is simple - the quality of search engine traffic is an Individual parameter.
Unlike many marketing and search engine experts, I cannot tell you how 'quality' visitors coming from search engines will be for your particular business, given that I don't know your present promotion methods. That is why the quality of traffic SEO campaign brings may be neutral, slightly positive, or even negative.
I anticipate a small shock among online marketers, who have been taught throughout internet business careers that search engine traffic is the best quality traffic they may have. This is not true under some conditions. If banner or classified ads were the only ways of generating traffic for you, then SEO will surely bring a quality improvement to your business response. On the other hand, imagine that your present visitors are interested readers of your books, ebooks, reports, articles and other publications. Do you really think that 'response quality' of people coming from the 'description tag' of your search engine listing will be higher' Hardly! You can surely expect a slight decrease in response rate of SEO campaign, despite the unquestionable quantity growth in accordance with our previous example.
Next: You've Heard it Before: Content is King >>
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