Competitive Research and Other SEO Tools - PPC Management Tools
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Please keep in mind that PPC management tools are only useful if you're running several campaigns on several platforms. For instance, if you use Yahoo Search Marketing, AdWords and AdCenter, you must log in to three different accounts to manage changes and track results. This takes time.
PPC management tools compile all management into one account and let you change bids, track results and edit ads from one spot.
If you're only using AdWords, there's no real benefit to using another platform to manage it, but if you're running campaigns on several networks, it makes sense to centralize everything.
PPC BidMax 5 - Manage Google AdWords, Yahoo Search Marketing and Microsoft AdCenter campaigns from one interface. Features include account management (for all three PPC platforms), campaign management, ad group management, automated bidding, ROI tracking and more. This is useful if you're really spending money on PPC. Try this tool before spending money, since it has competitors, some of which are listed here.
Keyword Max - Manage AdWords, Yahoo Search Marketing, Miva, Kanoodle and others. The tool is pretty old, and the site has not been updated for a while. For instance, one testimonial states "The most common complaint we hear is 'I'm spending too much, and I want to quit using Overture/AdWords.'" As you know, Overture was purchased by Yahoo a few years ago. I also did not find anything on the site mentioning AdCenter. Of course, they may simply have never gotten around to updating the site, but I get the feeling that their tool is somewhat out of date.
BidHero - According to their site, they only support AdWords and Yahoo Search Marketing at the moment. The product is from Clicktracks, which is an online analytics vendor.
BidRank - This is another PPC management system.
Various SEO-Related Tools
Xinu - Quickly check PR, backlinks, social bookmarks and indexed pages with this tool. It gives quick snippets of information about a website. The syndication tab does not work, even for site that clearly has RSS.
Web Archive - Find out what your competitors' pages looked like in the past with this tool. See changes to page titles and page content. This tool is also a good time killer, as you can explore sites from 10 years ago.
RoboForm - This tool saves a lot of time with directory submissions by automatically filling out the fields for you. It's also good for frequent online shoppers. It costs only $29.95 and is used by many link builders. If you do use this tool for directory submissions, please remember to change titles and descriptions, since Google can track duplicity.
Domain Tools - Use this to check domain registration information (from WHOIS), some basic page info (links, images, title, etc), registry date, expiry, and so forth.
Domain Age Check - Check the domain before purchasing. Old domains are trusted more than new ones (and often cost lot more).
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