Competitive Research and Other SEO Tools - Pay Per Click Tools
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Google Traffic Estimator - This tool lets you check out the approximate keyword prices on AdWords for different countries on different languages. It shows the estimated cost per click, estimated ad positions, estimated number of clicks and estimated cost per day.
You can also enter your daily budget and the tool will estimate your average number of clicks with that budget. By default it shows data for 1 - 3 spots, but if you're new don't expect to hold those until you gain good CTR and quality score.
Google Website Optimizer - This tool lets you set up split tests for your advertisements. Split tests show different ads to different users.
For instance, when user #1 clicks on the ad he is directed to X landing page. When user #2 clicks on the ad, he is directed Y landing page. X and Y landing pages are different (layout, text, pictures, buttons, etc), and Google Website Optimizer keeps track of both.
Once the testing is finished, the tool reports which of the landing page had the most conversions. If X delivered a five percent conversion rate and Y only yielded two percent, then X is more effective.
There are options to do A/B split test or run up to 16 variations of the landing page at once. Future Now has a good book dedicated solely to Google Website Optimizer called Always Be Testing.
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