ClickTale Review
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Clicktale is a tool that lets you record website visitors and view videos revealing their behavior, including mouse pointer movements, clicks, scroll speed, navigational issues, keyboard stokes (filling out forms) and more. Clicktale is a killer app that every Internet marketer who is interested in conversion rate optimization should use. It’s like standing behind the shoulders of your website visitors and filming their screens with a digital camera, only Clicktale does it remotely, for pennies.
"ClickTale is a brand new approach to website analysis and optimization. While traditional web analytics provide aggregated visitor data across web pages, we provide information about individual visitor behavior inside the web page. We show website owners movies of browsing sessions, as well as meaningful reports of behavior inside their webpage by aggregating thousands of visitor sessions." - Clicktale
In summary, Clicktale records visitors with a simple JavaScript script snippet. The tool itself does not need much marketing, as its usefulness speaks for itself. You can literary see everything your visitors do, where they click, how they navigate and exactly how they engage your website.
Video Tracking
To record, you need to put JavaScript on each page you want recorded. JavaScript has to be present on each separate page.
As to search engine optimization issues, JavaScript is Google friendly and will not affect your rankings. I've tried it on our website for about two to three weeks and it did not affect our ranking in any negative manner.
You can set up recording intervals in the control panel to record 5 out 10 visitors, 9 out of 100 visitors, etc, or every visitor that comes to the website.
Once a visitor is recorded, Clicktale will also record all subsequent visits, showing the entire browsing history for a single customer. This is perfect for tracking user progression in the conversion funnel with each additional visit to the website, and also for observing behavior differences between first time search visitors, second time visitors, third time and multiple visitors.
With a premium subscription you can record visitor activity in secure SSL forms and shopping carts!
Next: Clicktale Control Panel Review >>
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