You see the phrase "click for more" a lot on the Internet. Those extra clicks can be money in the bank for you if you're a site owner. But how do you get users to actually make the jump? Keep reading to find out.
It’s common practice for main Web pages to display many pieces of content at once, often offering up a paragraph or two from several different stories story so traffic can pick and choose. If you like what you’re seeing, a little link bids you to click for more so you can read the entire piece of content.
This is called “the jump,” where Internet traffic is taken from a main content page into an internal one. They were roped in by the story, interested in what they read and decided to stick with it. This may seem like a small accomplishment, but it can actually do a great deal of good for your site. There are ways to use the jump to your advantage. Learn how to make this “keep reading” link a shining beacon they just can’t resist -- and get twice the page clicks as a result.
Want to get traffic to click for more, to delve deeper into you site and into your content? Learn the tricks of mastering the jump to increase your page clicks (and possibly, your site’s revenue).
Content Pages
Technically, every page on your site offers some sort of content, even if it only boasts a single line of text and a link. There’s something on every page, or there wouldn’t be a site. But content pages are often designed in specific ways to entice, excite and compel traffic into visiting the site -- again and again and again.
Main site pages are generally arranged to showcase many different types of content, usually by offering a few paragraphs from every separate piece of content. Viewers can see the headline, the opening and above all, a link which offers more.
This design is used by Web masters for several different reasons. With this layout, you can display a lot of different content on a single page. This allows you to take advantage of many different keywords at once, so you’ll attract a broader range of visitors to the site. It’s a great way to show off a lot of content, get a lot of great search terms on a main page of the site and (hopefully) get a lot of visitors. Web masters love this design, as it helps them cast a wide net to pull in the traffic.
But for Web writers, learning the tricks to getting the most from this design can be very difficult. Every story offers a “keep reading” link, so how you can make yours seem special every time?
Search Optimization 
