Case Study: Six Sigma Methodology for SEO
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In the previous article in this three-part series, you learned the details involved in forming a Six Sigma team and were introduced to the various tools and guidelines involved in going through the DMAIC Six Sigma methods. In this last part, you will see everything in action through a complete case study.
We'll start with the case study's background. I won't be showing you the real keywords and website name, to protect owners’ privacy and confidentiality.
A music download website originally aimed to target consumers looking for music that can be included in various commercial and non-commercial projects. They asked for a fee to use the song (at full length), using industry standard set prices; the cost to include the song in any projects depends on the type of project . The website server side script handles the form processing and computation automatically.
Below is the original flow of a transaction before the Six Sigma project was implemented:
Dissatisfied with the website's performance over the course of one year, the website business manager, following the advice of their president and chief executive officer, called together a team of experts to create a six sigma team project to improve performance. The SEO in charge is the team leader, and the six sigma improvement project was initiated. When they convened for the first time, they talked about commitment and said that all members are ready and know the process. They formulate the schedule below, which they find to be realistic:
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