This article will help you buy search engine optimization services if you do not want to learn SEO on your own. It will explain what to look for in an SEO company, what you can expect to pay for good work, and what kinds of questions you should ask about their practices.
What are you after? Business growth, profits or rankings? Search engine marketing is one of the most, if not the most, effective form of marketing, but you have to deliver the goods. As effective as SEO is, it won't help you if the business model is wrong. We had clients with ugly sites that trigger an "I'm outta here response" with no original or decent business model, yet they hoped SEO would do magic. Search engine optimization will make a good business even better, but it won't make a silk purse out of a sow's ear.
Examples of bad business models:
Making a generic site and throwing onto it a bunch of affiliate links and AdSense.
Being clone number 1,000,001 in a competitive niche. There are a lot of opportunities in competitive fields; you just have to provide bigger perks, better offers and generally do everything better than your competition. Don't be a clone.
Making a site identical to other sites, with no promotion other than SEO in hopes of making it big.
So you have to have a good or decent business model first. If you already do - GREAT. If not, then spend your time reading business literature and brainstorming ideas instead of reading SEO.
Search Optimization 
