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SEARCH OPTIMIZATION

Building Search Engine Tag Trails
By: Katie Gatto
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    2008-11-11

    Table of Contents:
  • Building Search Engine Tag Trails
  • Don't do this!
  • Example one: The car site
  • Conclusion

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    Building Search Engine Tag Trails - Don't do this!


    (Page 2 of 4 )

    Here are a few things you should NOT do when you tag your posts:

    • Tagging way too much. If you put in too many tags on each individual selection or post, you run the risk of being seen as a spam site or as intentionally trying to give yourself an artificial boost in the SERPs. 
    • Tagging way to little. If you under-tag the pieces on your site, then you will miss out on rankings and you will lose out on visitors. 
    • Tagging too broadly. If you tag with lots of words -- every one that you can think of related to the site --  then you will either have your rankings lowered or your listing discounted altogether.
    • Tagging too narrowly. If all of your tags are identical, then you will miss out on any diversity in your tags that might draw in more readers. 
    • Mistagging. Using tag words that have nothing at all to do with your site's content will cause you to be seen as a search engine spammer and your ranking will go down. 

    So, now that you know what not to do, how do you figure out what you should be doing?

    Well, let's talk about search engine algorithms. In order to do well in the algorithms, which are guarded secrets of the search engines, you will have to have more than one of the words you need to get ranked for the right kinds of searches. 

    I know, I know, now you are wondering how you can do that without falling into the pitfalls of tagging too much, tagging too broadly or mistagging your content. Accomplishing this trick is actually "simple," but not short, so bear with me while I explain it to you.

    The tactic that we will be using to help you grow your search engine rankings will be a building block style of tagging that allows search engines to value your rankings and see your tags as worth giving a little bit of extra love. We all want a little bit of extra love for our sites, so we can get our rankings improved and increase our readership. 

    The idea behind leaving a tag trail is to build up a variety of lesser and more specific tags. I know that this sounds contrary, but in addition to boosting the number of relevant tags it also convinces search engines to return your site on more keywords.

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