Blogspot SEO Checklist: The Practical Way to Improve Rankings - Putting Post URL Keywords in Titles
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By default, Google Blogger may or may not use hyperlinks in a post title pointing to the exact post URL. Find out if your blog templates have this type of problem. To minimize duplicate content, it is good to limit this to three to four posts. Since you are using a blog structure, your post will appear on the home page as well.
The problem starts when the post title is not linked to the post URL. In Google, it is the home page that will rank, not your post URL. This means that visitors cannot find the exact information, since the home page will change after you load it with a new post.
To prevent this from happening if your post title on the front page is not hyperlinked to the post URLs, find this piece of code in the template:
<!-- Begin .post -->
<div class="post"><a name="<$BlogItemNumber$>"></a>
<BlogItemTitle>
<h3 class="post-title">
<BlogItemUrl><a href="<$BlogItemUrl$>" title="external link"></BlogItemUrl>
<$BlogItemTitle$>
<BlogItemUrl></a></BlogItemUrl>
</h3>
</BlogItemTitle>
Replace it with:
<!-- Begin .post -->
<div class="post"><a name="<$BlogItemNumber$>"></a>
<BlogItemTitle>
<h3 class="post-title">
<a href="<$BlogItemPermalinkURL$>"><$BlogItemTitle$></a>
</h3>
</BlogItemTitle>
Typically other templates will use H2 or H4 headings; in the above example, the post title is hyperlinked using an H3 heading.
Once you have done that, the post title shown in any sections (front page or archived page) will be hyperlinked pointing to the specific and exact post URL.
SUMMARY: There are only three things you need to seriously tweak to make your blog search engine friendly:
Title tags.
Meta description
Internal links
Remember that these are just onsite factors. The primary driver for ranking is links pointing to your blog from other domains, especially if they use keywords in the anchor text. Good luck!
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