Blogspot SEO Checklist: The Practical Way to Improve Rankings - Second Checklist: The Meta Description of your Post
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This is not a highly important ranking factor, but it's still an important checklist. The meta description is highly responsible for “clicks” from any search engine. Note here that I'm talking about “clicks,” not “rank” or “view.” In technical terms, view is also called “impressions.”
Meta descriptions are important. If your meta description is RELEVANT and directly shows a snippet that is related to what the searcher is looking for, the searcher is more likely to click through and read the whole post.
Thus, we can see that a simple searcher in the Google results will become a visitor to your blog after clicking on the search results.
Again, in Google, below are the important guidelines you need to follow whey you formulate a meta description for every post.
The suggested maximum number of characters should be around 160. This is to ensure that the meta description you intended to show to visitors can be completely shown by search engines. (They will truncate if it exceeds around 160 characters).
It should be different from the meta description on other pages, or it will not be friendly to search engines or users.
Meta descriptions should reflect the page topic.
To optimize the meta descriptions in Blogger, copy and paste the following code into the template:
<MainPage><meta name="description" content="<$BlogDescription$>" /></MainPage><ArchivePage><meta name="description"content="<$BlogPageTitle$> Archive, <$BlogDescription$>" /></ArchivePage><ItemPage><meta name="description" content="<Blogger><$BlogItemTitle$></Blogger> - <$BlogTitle$>" /></ItemPage>
Insert it below the <title> tag section of the template source code.
Also, you must tweak your front page meta description by going to Dashboard—Settings—Basic—and changing the text under the “Description” fields.
It should comply with the above guidelines. Basically this description is the one that is returned by
<$BlogDescription$>
Next: Third Checklist: Keywords in Internal links >>
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