Blogspot SEO Checklist: The Practical Way to Improve Rankings - First Checklist: The Title Tag of Your Blog Post
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The title is the single most important SEO element in your blog. It is mainly useful for three reasons:
Search engines put more ranking weight on a more descriptive, accurate and relevant title.
Visitors coming from any traffic source on the Internet (such as forums, other blogs, social networking sites and search engines) tend to click more on relevant titles.
Visitors tend to like your blog if your post titles are unique and relevant. This will result in more blog followers or readers.
Therefore, it is of primary importance to make your title accurate, descriptive and relevant.
In Google, there are three primary specifications that are important for a title tag:
The suggested maximum number of characters in a title should not be more than 65 characters. So it is good to check the number of characters in your post title to make sure it will not exceed this amount.
Never spam the title tag. Do not stuff keywords in it; not only will redundant keywords make no sense, but keyword stuffing will result in a penalty which is hard to get rid of and cost you time while you try to regain your rankings.
Make it directly relevant to the page topic, and see to it that the title is captivating to read while being both specific and relevant.
Replace the existing title tag code in the source code template with this:
<title><MainPage><$BlogTitle$></MainPage><ArchivePage><$BlogPageTitle$></ArchivePage>
<itempage><blogger><$BlogItemTitle$></blogger></itempage></title>
To accomplish this, simply go to Dashboard and click the “Template” of your selected blog. Find the title tag indicated by:
<title>This is your old title</title>
Replace this entire line with:
<title><MainPage><$BlogTitle$></MainPage><ArchivePage><$BlogPageTitle$></ArchivePage>
<itempage><blogger><$BlogItemTitle$></blogger></itempage></title>
After that, click “Save Template Changes.”
Next: Second Checklist: The Meta Description of your Post >>
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