Blogging to Look Good for Google - The Virtue of Patience
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What Leonsis experienced next should be familiar to anyone who has done SEO on any kind of web site. Nothing happened for a while; he saw no particular change in the results that showed up in Google. In fact, it took months to climb the SERPs, making gradual, continuous progress all the way. Leonsis’ blog now boasts an audience of 800 on a bad day, 15,000 on a good one.
It took about a year for Leonsis to get the results he was looking for – again, that should be familiar to anyone who has done SEO. Most of the reputable SEOs that I’ve seen writing articles about the job, and what results are possible, say that it takes a year to get really significant results. In a sense, the Washington Post has done a service to SEOs everywhere; now whenever you get an impatient client wondering why his web site isn’t at the top of the SERPs yet even though you’ve been working on it a whole month, you can point to this article and hopefully open his eyes a little!
At the time of the Washington Post article, Googling Ted Leonsis brought up his AOL biography as the top link, followed by a link to “Ted’s Take," then his biography on the website for the Washington Capitals and a Wikipedia article about him. The fifth link finally went to a news source: a live online interview the Washington Post conducted with him. A check in late December shows a little change; the Wikipedia article is a little higher, the AOL biography is nowhere to be found, and the news stories start at the fourth link. But "Ted's Take" is still prominent, as is the Washington Capitals link.
Leonsis can and does take pride in a job well done, but he has bigger plans. He wants to add video and photos to his blog so he’ll have a little more control over what images come up when someone looks for a picture of him on Google Images. He isn’t satisfied with the “weird ones” taken by the Washington Post that turn up currently. “I’ve got some nice photos,” he reflected. “I’ve got to get those into the algorithm.”
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