Black Hat SEO, a Necessary Evil - You say tomato...
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The question of people saying White hat, Black hat, is largely one of ethics. And ethics like any other branch of philosophy is subject to schools of thought. However, due to the "political correctness" of certain views, right now, reality is being overshadowed by doublespeak. The reality is that customers want results. You will do anything as long as you won't get banned or taken to court for it.
Spamming works; if the numbers don't add up, then spammers would stop spamming and try something else. If your website gets high rankings because of your link network, and not because you offer relevant content, then I call you a spammer (a link spammer perhaps), but if I write an article and get a piece of software to send it to a hundred directories, you call me a spammer. If I have an opt in database, and send emails to all of them using an automated system, Microsoft and yahoo would call me a spammer if they had their way.
So who is a spammer? Or is spam just a bad word because it sounds like it?
Google compliant Black hats
Most real "Black hat" practitioners are Google compliant, and will never be banned by Google. They operate by putting links back to their sites in comments, and posting these comments in high-ranking blogs worldwide. Lots of people are active Black hat practitioners, making loads of money for Google and driving traffic to Adsense campaigns.
This is because Black hat SEOs seem to be the only SEOs who explore every possible way to optimize for search engines, due to their " by any means necessary" motto. They actually find ways that are acceptable to the SEO averse search engines to optimize their sites and get a high page ranking. Combining these with the traditional techniques of SEO (keyword density, use of meta tags and flat website design), they bring mediocre sites with low content to top ranking positions. I personally dislike purely sales sites with no content. So can I call them spammers?
Why would I say the Black hat SEO is a necessary evil? I don't care for keyword stuffing, nor tiny text; not only are they rather old, they are plain silly. And I agree that spamming is inconvenient, even though we have all learned to live with it. Apart from that, sites with no content raise my ire. So do politically correct people, who try to manipulate others to their way, or try to cover up their own shortcomings by giving a dog a bad name. The search engines discovered that their SERPs are fallible, and in an effort to play God, they say "unethical practices," and end up giving SEO practitioners a bad name. The search engines need the adepts of Black hat SEO techniques, since this will be the only way they can work on their ranking strategies and eventually give the users a search experience which is rewarding and fulfilling
"Knowing yourself, and not knowing the enemy, one defeat for each victory, knowing yourself and the enemy, in a hundred battles no fear of defeat."
Sun Tzu, The Art of War
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