Black Hat SEO, a Necessary Evil - Are you the next Darth Vader?
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In the Star Wars Series, Anakin Skywalker (a promising Jedi knight) goes from good guy to the boss of bad guys, all while trying to save his wife from a prophesied death. He decided to do it by any means necessary.
To a Black hat SEO, the ends justifies the means. S/he does not care if the web site's content is poor or the visitor is inconvenienced; all of these are secondary considerations. The user is brought in by dishonest links. All the Black hat cares about is results (translate into hits). All SEO experts want a high ranking and lots of hits. In this respect, all SEOs manipulate SERPs (and all search engines assertions are proved right).
I submit that is the duty of SEO experts to deliver traffic if they get paid. All SEO experts worth their shingles would practice Black hat techniques if they would not get penalized.
The Black hats are here. So what?
The real problem people have with Black hats is political correctness. It is not politically correct to cold call and badger people into buying things, it is not politically correct to be a "bible thumping" evangelical. And it is definitely not politically correct to be a "Black hat" SEO. It is however politically correct to call Bush an idiot (you get the drift).
The websites that get penalized most on search engines are not Black hats (real Black hats do not know what spamming means, they only understand viral strategies). They are small websites that can't afford a professional and use optimization rules that the search engines consider forbidden.
Some high-ranking websites use pop ups that you cannot close and other unethical practices (such as unsolicited emails, which the pop up forced you to subscribe to before it goes away), and nobody bans them. They also buy text links on millions of sites and nobody accuses them of unethical linking practices.
Black hats keep search engines awake at night
Two things keep search engines awake at night: Google and SEO practices (Google only stays awake because of SEO). SEO practices enable search engines to remember their primary clientele: the man with the mouse. And the SEO expert is the man with the better mousetrap.
Search engines worry that SEO practices will let low quality content drift to the top of their pages, and therefore strive to develop ways to insulate their SERPs from the practices of the SEO adept. However, the search engines are playing catch up. All search engine optimization practices are rigged around how the search engines work, and undergo review every time the search engines change their crawling and indexing algorithm.
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