URL shortening services such as Bit.ly make a lot more sense for search engine optimization and website promotion purposes than you might think. Keep reading to find out how you can make effective use of such services when you want to get access to particular statistics in your next campaign.
There are times when you find yourself using very long URLs, for example: http://www.google.com/ #hl=en&q=bit.ly&aq=f&aqi=&aql=&oq=bit.ly&gs_rfai=&fp=e6a647c08c5cebc9
Typically, long URLs introduce a lot of problems with regards to SEO.
First, the longer the URL. the more difficult it is for the user to become familiar with the URL. That's likely to serve as a hindrance to repeat visits and word-of-mouth advertising.
Second, longer URLs make it very hard to create user-friendly links, such as those used for web pages with the URL as the anchor text. It can also be difficult to read the URLs. A potential visitor might hesitate to click on a link if he or she can't decipher it.
Third, Twitter's increasing popularity makes the use longer URLs problematic. Remember, the microblogging website limits the number of characters per post to 140.
Fourth, very long URLs can get broken when used in email messages. If you are considering an email strategy as part of your marketing strategy, then this can become an issue.
This is where URL shortening services like http://bit.ly can be very useful. They can solve the problems listed above. In this tutorial, you will learn how to use URL shortening services in search engine optimization, as well as other important tips and techniques for getting the most out of bit.ly.
Search Optimization 
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