Are You a Hardcore SEO? - Putting All Your Skills to Work
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Some of Martinez's tips focus on improving one particular SEO skill. Other tips don't appear at first glance to have anything to do with SEO immediately, leaving one feeling a little like the protagonist from the first Karate Kid movie after his martial arts mentor showed him exactly how to wax cars or paint a fence. It's only when he saw how those moves could be used to block attacks that he realized he was learning how to defend himself all that time.
The last tip from Martinez that I'm going to cover in this article has a little of that feeling. It's actually pretty obvious what it has to do with SEO; what isn't obvious is why you would do it. In his seventeenth tip, Martinez tells the reader to "Design a 5-10 page Web site about a community project or charitable activity. Promote that site to number 1. Now repeat the process without changing or building more links for your first site."
Why should you go to that much effort for one web site, only to repeat it? "Because you'll never compete with anyone harder to beat than yourself," explains Martinez. And he's right. In many fantastic movies and stories, one of the most spine-tingling moments happens when the hero finds himself in single combat against his doppelganger -- someone who is an exact duplicate of himself. This is often the hero's greatest challenge.
It's for that very reason that this tip is so challenging. You've just done your best to get a web site to number one. Now you have to do it again, in the same area. You have to look at everything you just did and figure out how to do it better. You have to think of things you maybe didn't do the first time and add them to the new site. In short, you've just used all of your skills to create the finest, most wonderful box you can possibly create -- and now you must use all of your skills, and more, to step outside of it, with your position in the SERPs to show whether or not you succeeded. If you can do this, you're prepared for any changes your clients, the search engines, and the whole field of SEO may throw in your direction.
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