An SEO`s Experience: 21 Rules for Performing SEO - Nuts and Bolts
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The Berg finishes up by taking a long view of the “nuts and bolts” an SEO does every day to earn a good ranking in the SERPs. For example, he acknowledges that keywords in your domain do help your ranking, but that alone won’t get you to the top and keep you there. Where in the domain name www.google.com does it say “search the Internet”? “Building a brand is far more important in the long run,” The Berg points out.
Speaking of Google, The Berg recommends that you stick to Google guidelines; whether they say it or not, most other search engines follow similar rules. Citing one of the search engine’s controversial recommendations, he reflects that “Buying links for the sole purpose of increasing organic rank is a risk not worth losing your honest work over.”
Going against the grain for some SEOs, The Berg’s seventeenth recommendation is to “Stop spamming for link juice.” By this he means the use of blog comments, forum signatures and the like to entice traffic. In his opinion, “Even if it’s worth something, it’s not worth the time and effort that could just as easily be put into something positive like contributing valuable content and making the Internet richer.” This should always be your first priority, of course, but some SEOs believe that promotion through blog comments and such can be helpful when done properly.
Taking away blog comments, The Berg also takes away certain tools. He advises you to ignore the Google PagRank bar and Alexa stats, and to not try to find back links through Google. Why? “None of these things are truly accurate. They are either samplings or out of date at best,” he explains.
The Berg also takes on common conduct in forums. If you’re entering a forum for information, you should not expect everything to be given to you. If you want the answer to a general question, you should start by searching for it in the forum; it has probably already been answered three times at least. “Anyone not willing to do simple research on their own will not survive a career in SEO,” The Berg notes. “Besides, if you don’t know how to use the search tool, how do you expect to conquer it?”
Conversely, The Berg continues, whatever you need is right in front of you. All you have to do is search for it, and read – albeit with a grain of salt. It’s one of the joys of living in the Internet age.
The Berg concludes with the reassuring thought that even today, the Internet is still in its infancy. What does this mean? “Chances are very good that the site which holds #1 with your target keyword is run by a single guy sitting in his underwear in his mom’s basement,” he says, giving hope to all of us. “With a little creativity and some hard work, you can beat him while he’s playing D & D.” Good luck!
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