An SEO`s Experience: 21 Rules for Performing SEO - Time and Patience
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So haste is an enemy of SEOs, but so is overanalyzing your results and procrastination. The Berg believes that it is best to take your time, and make efficient, productive use of it. This comes from practice and to some extent from reading about SEO. The Berg admits that he has learned about 70 percent of what he knows about SEO from reading about it and asking for advice in forums.
With all this emphasis on patience, and the conflicting desire for quick results, it can be tempting to cut corners or use short cuts. Don’t do it. “Short cuts offer short-term results,” The Berg emphasized. That may be what you’re looking for, but many people want to gain enduring success, and short cuts won’t take you there.
So how do you win at SEO? That brings us to The Berg’s sixth point. “The best way to gain ranking in Google’s organic search results: Write intriguing, insightful, unique, quality content and then promote that material to induce natural linking from relevant quality websites,” he said. That is why, going back to his first point, you want to choose a topic about which you are passionate. It will bring out your best writing.
While there is no way around the idea of quality content, you have a lot of choices as to the topics on which you post – which means you don’t have to struggle against sites that seem to own the most general, common, desirable, and competitive keywords. “You can get just as much traffic from 100 noncompetitive keywords” as you can from “some single highly competitive keywords,” The Berg explains, reminding us not to forget the long tail.
In The Berg’s eighth and ninth points, he encourages us to keep our visitors in mind. And if that means linking to a quality website that is related to yours, so be it. There are advantages to doing so: “The link will only create more value to your page by offering relevant options. The loss in traffic will be compensated by the rank adjustment caused by the increased value” in your web page, he pointed out. And for the visitors clicking around your site, it behooves you to “Make it simple enough for a 6 year old to navigate through.” Somewhat tongue in cheek, he adds, “They’re your primary audience.”
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