A9 Search Engine Optimization: Navigating The Amazon - Additional Benefits of Careful Navigation
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One of the more interesting aspects of the A9 search engine search results is the inclusion of photographs related to the searched keywords and phrases. Along with the standard optimization techniques, the A9 addition of photos requires extra attention to that aspect of SEO.
Because a website can be located through the A9 photos, as well as through a Google and Yahoo images search, it’s important that every photograph on the website be indexed. A dual keyword placement system might pay real dividends in this case. Be certain that the photo’s mouse over alt tags can be crawled by the search engine spiders. In this case, an html link would probably be the most effective.
When using alt tags, be careful to not be too blatant in the use of your keywords. Avoiding keyword stuffing maintains the value of the alt tags. It’s thought by some search engine optimization specialists that alt tags do not have the same value they had in the past. While their value may have indeed been diminished, some solid SEO benefit remains.
As with the visible on page photo caption, descriptive language might be the most effective. If the description and alt tags can use keywords, while remaining logical to the image content, by all means use them. Problems only arise when blatant keyword use, entirely unrelated to the photo content occurs.
As with all SEO, consider the value of the photo captions for your visitors, and use common sense and logic with your alt tags, and a positive benefit will happen for the Web page. Instead of attempting to fool the search engines, provide good descriptive content and Google and its A9 enhancement will reward you.
Conclusion
While the A9 search engine provides mainly Google results, there are some slight differences. Because A9 is part of the Amazon family, some search results include a heavier level of Amazon results than the standard Google search returns. Keep that in mind if you market similar products to those offered by Amazon.
Because a photograph series appears as part of the A9 search results, be certain that all photos on your website include proper captions and easily indexed alt tags. Not only will the photos gain access to A9 and Google Images, but also add some SEO enhancement to their Web page. Be sure to use common sense in captioning and tagging the photos.
By watching the river, the A9 search engine can be successfully navigated by most website owners.
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