A9 Search Engine Optimization: Navigating The Amazon - Turning on the Content Flow
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To compete successfully with an Internet powerhouse like Amazon, it’s essential for the smaller website owner to provide plentiful theme related content. This is especially true if the website is an online retailer offering a similar product line to the online giant’s.
Because of the placement of Amazon results, online retailers must develop a powerful content niche by focusing their themed content on their product offerings. There are several available techniques to add more theme related content.
First and foremost, make certain that your online product line, or any other search terms where an Amazon result can appear, has abundant themed and unique content. Since there is highly likely to be a book on the topic somewhere in Amazon’s gigantic catalogue, there is a need for keyword rich content for all Web pages. Because of the importance of content, it’s necessary to examine each of these cases separately.
Online retailers offering a similar product line to Amazon should take care to differentiate their content, while retaining the most important keywords. An affiliate online site should provide different descriptions of the product line, if at all possible. Google frowns upon any form of duplicate content, and many affiliate sites suffer in the search ranking as a result. The good news is a little creativity can go a long way.
For example, with book sales, a change in the content descriptions from those appearing on Amazon, or on the affiliate’s parent site, is a good idea. Different book reviews and recommendations from those used elsewhere are also very helpful, especially if the most important keywords are retained. Keeping similar topic book titles and content, in theme related pages and cross linked site directories and sub-directories, will also help.
The need for strong keyword rich link anchor text is important with A9, as it is with Google. Link anchor text is the wording that appears on a clickable link, from both incoming links and internal site links. Because A9 utilizes the Google results and pads them with Amazon listings, the same anchor text requirements apply. Be certain that your anchor text is not all identical, as it could trigger a Google filter.
The best idea is to mix up your site’s anchor text to give the appearance of natural linking. No more than two thirds of the anchor text should be identical. Varying the keywords to target the receiving page is important because it mixes up the wording and adds value to the page.
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