A Taste of Top SEO Tips for 2007 - Tip 2 continued: more great tools
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SpyFu is a neat (and free) tool that can eliminate keywords that you may think are good to use, but may not convert well. It is a tool for Google Adwords and helpful if you are trying to determine an estimated spend for individual keywords.
I use this keyword tool to see how much money companies are bidding on terms related to my terms. Chances are, if they are bidding on it, then it's probably converting. This helps me eliminate broad terms as well (e.g. parts, cars). I guess you can use other tools to base KEI (keyword effectiveness index) on and do close to the same thing, but SpyFu makes it a little easier and faster.
It will also show you misspelled terms. Of course many of these tools have this function but again, this tool does it quicker. Here's an example of what SpyFu came up with when I searched for "advanced auto parts:"
advaced auto parts
advancd auto parts
advancded auto parts
advence auto parts
advenced auto parts
after market auto parts
aftermarket auto parts
anvance auto parts
So it doesn't just show ergonomic misspellings, it also shows "stoopid" misspellings.
HitTail is a tool that I hold near and dear to my heart because I had some input into its development, and they added a few features that I requested while using it for Pay Per Click keyword research. (Well, that and the fact the tool saved my client £90,000 a year).
The tool was originally designed to do what log files can basically do, but quicker and easier. HitTail gathers the keyword and keyword phrases that brought your visitors to the site and graphs them to identify niche phrases that have high KEI so that you can use them in articles or online content. They added an XML export feature that I love because I can use it while creating AdWords campaigns and save myself a ton of time.
The reason I use it for keyword research is threefold.
It's quicker and easier than log file data mining and does it in real-time.
I can quickly identify the long 4-6 keyword phrases to use in my content.
I get to create AdWords campaigns quickly.
Search engine users are becoming more savvy and their knowledge increases every day. They know that the more words they use to target their query the better the results will be. I see 20-30% of my visitors using 4+ keyword strings. Two years ago it was around 2-3.
So to finish this section off I'll say that this is probably one of the most important databases that you will build. Spend a few days and dollars/pounds on it.
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