A Taste of Top SEO Tips for 2007 - 2. Learn to Utilize Advanced Keyword Selection
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This has been covered over and over again, but it is a very important element and the importance of ongoing research cannot be overestimated when it comes to staying ahead of the competition. There are several tools out there, most of which are free, or offer free trials. I typically use several different tools.
Google Trends - According to Google, "Google Trends aims to provide insights into broad search patterns. As a Google Labs product, it is still in the early stages of development. Also, it is based upon just a portion of our searches, and several approximations are used when computing your results. Please keep this in mind when using it."
This is great if you are in an industry that has seasonal traffic. It identifies the seasonality of keyword searches. Google also has a keyword tool that will take a large list of keywords and, when filtered by Search Volume Trends, give you a list that contains 12 months data and tells you the highest month of occurrence.
KeywordDiscovery collects search term data from just over 180 search engines world wide. Their database contains approximately 32 billion searches from the last 12 months. Their Premium Database contains over 600 million results.
What I like is that they cover a wider demographic than the other paid tools available. Although the new Wordtracker UK version is a great addition for our company, because it is based in the UK, KeywordDiscovery seems to be a better choice for those in a European market. Major differences are the databases from which they pull their results. WordTracker uses four or five sources (e.g. MetaCrawler, DogPile and Overture), while KeywordDiscovery uses Google, Yahoo Groups, DMOZ, MSN, Teoma, Miva and over 50 other databases. They also pull from databases in Japan, Netherlands, Australia, New Zealand, Sweden, Canada, Germany, Australia, France, Belgium, Switzerland, Denmark, Finland, Italy, Czech Republic, Russia, Spain, Mexico, Israel, South Africa, India, and Norway. In the UK alone they use 11 different engines including google.co.uk.
Next: Tip 2 continued: more great tools >>
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