A Taste of Top SEO Tips for 2007 - Tip 1 continued: correct use of title tags
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The way this title should be structured is like this: Buy Blue Widgets.
Add a "buffer word" before your keyword set.
Now let's talk about the reasoning behind why this is the preferred method for search engines.
End users are becoming more and more educated about how search engines work; the more descriptive words they use, the more likely they are to get the results that they are looking for. What this means is that last year the key phrase for My Company was Debt Help. This year their top key phrase is Get Debt Free. I don't know why, maybe there is a major company out there doing massive debt consolidation ad campaigns that have "coined" this phrase to make it more memorable than debt help. Who knows?
The point is that they are using a completely different search phrase, and the phrase is three words rather than two words in length. This creates the need to build individual pages for your primary keywords, then your niche keyword phrases, and then finally for your long-tail phrases. Generally speaking, "the lower number of words the better" has been the overall suggested recommendation to target because human nature is the path of least resistance. To a point it still is, but the people using longer phrases (based on extensive analytics) know what they are looking for, because they convert at a significantly higher rate.
Once I have identified these phrases I start building additional pages, or even microsites (for purposes of A/B, funnel, and conversion testing) and I target the three, four, five or even six word long-tail phrases.
Use these longer keyword phrases within your content as well. If possible, replace enough of the current keywords on good ranking pages with the niche and long tail version of the keyword string. So if you are ranking well for "blue widgets," add "cheap" to each instance of "blue widgets," both on-page and in the code. This method can be used in several different ways. Use it to transfer page rank or boost a niche phrase, while the original rank for blue widgets remains. (You may see a temporary slip in your rankings, but this is only temporary).
If you are in a highly competitive market, this could be the answer that you are looking for to attract the middle 40-80% target audience, plus get great conversion rates.
Next: 2. Learn to Utilize Advanced Keyword Selection >>
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