A Taste of Top SEO Tips for 2007
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It's not too late to do a good job on your SEO for 2007 and prepare yourself for a banner year for 2008. Gary Beal, also known as GaryTheScubaGuy to regular visitors to our SEO Chat forums, has put together a list of 21 SEO tips. They're too detailed to run in a single article, so we'll be publishing them in parts. This is the first part of the series.
1. Use Unique Long Tail Titles + Content on Every Page (drop the site title!)
In highly competitive markets, generic title tags just don't get it done anymore. Title tags are the most important element that the search engines look at to identify and categorize your page, thereby determining your competition and your position in the search engines.
Get rid of these types of titles: "My Company - Buy Blue Widgets at My Company Cheap"
There are several problems with using this kind of title.
First, using 'My Company' over and over again on every page may have been what someone told you was the best way, or a best practice, but when it comes to search engines it looks like duplicate content. Now that search engines are not really putting much weight on Meta tags and descriptions, the title is the first thing that they look at; it is critically important to ranking.
Second, that kind of title is loaded with too many words. It washes down the primary keywords.
Finally, it targets too many keywords, unless you have built enough pages on the web site to also create a single page for "cheap blue widgets." On a side note, I highly recommend this approach; but in your initial SEO rework of your site and its structure, start small and build your way forward. Later I'll tell you about keyword research and its importance in this technique, and you will have a road map to follow using both. Too many keywords will dilute the benefits of the important ones.
Next: Tip 1 continued: correct use of title tags >>
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