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SEARCH OPTIMIZATION

A Glossary For Search Engine Optimization
By: Darrin Ward
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    2003-07-29

    Table of Contents:
  • A Glossary For Search Engine Optimization
  • SEO Glossary G-M
  • SEO Glossary N-Z

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    A Glossary For Search Engine Optimization - SEO Glossary N-Z


    (Page 3 of 3 )


    Northern Light - An older search engines, once very popular.

    Open Directory Project - A large directory of websites run by volunteers. Their database is used by many website across the internet.

    Optimization - Fine tuning a website or webpage with the ultimate goal being to ascertain a higher position in all or a specific search engine's results.

    Outbound Link - Linking from your website to another website.

    Page View - The number of times a page was loaded.

    PopUp - The opening of a new window above the previous window.

    PFI - Pay For Inclusion. This is where a site must pay to be listed at all.

    Pop Under - A pop-up that loads under a page so that it is only viewable when the current page is closed.

    PR - Google's Page Rank. The higher the rank the better position your website or page will have in their results.

    Query - A search phrase submitted to search engines.

    Rate Card - A sheet with pricing information.

    Reciprocal Link - Where 2 sites exchange links.

    Referrer - The page from which a user has come.

    Refresh Tag - A tag which defines when and to where a page will refresh.

    Robot - Generally the name given to a spider / crawler. Anything that is not a human visitor.

    Robots.txt - A file created to direct the search engine spiders in specific directions of the website.

    Scooter - The search crawler of Altavista.

    Search Engine - A site which searches the web for sites which are relevant for a given search query.

    SERP - A search engine results page.

    Slurp - The Inktomi search crawler.

    Spider - A program that visits and downloads specific informaiton from a webpage.

    Submission - Submitting a site to a search engine or directory.

    Traffic - The visitors and page views on a website.

    URL - Uniform Resource Locator. The address at which a specific resource can be found.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

     

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