A Glossary For Search Engine Optimization - SEO Glossary G-M
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Google - The largest and currently the #1 search engine.
Google Bot - The crawlers which index pages into Google.
Gulliver - The name of the web crawler for Northern Light.
Header Tag - An HTML tag which is commonly used for page headers.
Hidden Text - Text which is invisible to the human eye because it is the same color as the background.
Hit - An instance of a graphic or file being loaded on a webpage.
HTML - Hyper Text Markup Language. The languages used to format webpages.
HTML Link - A link from one page to another.
Inbound Link - A link from another website to your website.
Inktomi - A database of search results used to power multiple search engines.
IP Address - A unique number which identifies a computer or system.
IP Spoofing - An illegal process of faking an IP address.
JavaScript - An embedded client side scripting language.
Keyword - A single word used to help identify the purpose of a website.
Keyword Density - The percentage density of a given keyword or phrase.
Keyword Stuffing - Stuffing a page with numerous keywords for the sole purpose of confusing search engines.
Link Farm - A series of websites linking to each other in order to increase rankings.
Meta Search - Searching multiple databases and combining results.
Meta Tags - A tag used for behind the scenes purposes, such as providing content to non human visitors.
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