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SEARCH OPTIMIZATION

A Glossary For Search Engine Optimization
By: Darrin Ward
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    2003-07-29

    Table of Contents:
  • A Glossary For Search Engine Optimization
  • SEO Glossary G-M
  • SEO Glossary N-Z

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    A Glossary For Search Engine Optimization - SEO Glossary G-M


    (Page 2 of 3 )


    Google - The largest and currently the #1 search engine.

    Google Bot - The crawlers which index pages into Google.

    Gulliver - The name of the web crawler for Northern Light.

    Header Tag - An HTML tag which is commonly used for page headers.

    Hidden Text - Text which is invisible to the human eye because it is the same color as the background.

    Hit - An instance of a graphic or file being loaded on a webpage.

    HTML - Hyper Text Markup Language. The languages used to format webpages.

    HTML Link - A link from one page to another.

    Inbound Link - A link from another website to your website.

    Inktomi - A database of search results used to power multiple search engines.

    IP Address - A unique number which identifies a computer or system.

    IP Spoofing - An illegal process of faking an IP address.

    JavaScript - An embedded client side scripting language.

    Keyword - A single word used to help identify the purpose of a website.

    Keyword Density - The percentage density of a given keyword or phrase.

    Keyword Stuffing - Stuffing a page with numerous keywords for the sole purpose of confusing search engines.

    Link Farm - A series of websites linking to each other in order to increase rankings.

    Meta Search - Searching multiple databases and combining results.

    Meta Tags - A tag used for behind the scenes purposes, such as providing content to non human visitors.

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