Yoople, A Search Experiment in People Power - The Yoople Factor
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When you visit the Yoople website located at http://www.yoople.net (note the suffix), you're greeted with the kind of clean interface pioneered by Google:

I shrunk and cropped the image. You're probably wondering about the "I'm Feeling Pizza!" button. Well, Yoople's founders are Italian, so they thought pizza would be a good thing to let everyone search for automatically and juggle the results. On the actual site, below the image you see above are links to an About page, a FAQ, and two ways to reach the company (links labeled "Any comment?" and "Contact us").
So what happens when you click that pizza button? You get a pretty standard-looking set of results:

So far there's nothing surprising for someone who does regular searches all the time with any search engine. But look closely and you'll see a gray line under the green URL. I'd like to focus in on that, because it's what makes Yoople different.

This is the entry that is number one for pizza in Yoople. If you look on the left, the gray text tells you that its position in the Yahoo results would be number four. The Yoople Position and Yoople Factor are apparently ways of expressing the difference between a result's Yahoo and Yoople position. Over on the right you can see that this particular result has been moved 100 times.
Next: Moving Stuff Around >>
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