Yasni: Yet Another People Search Engine? - An Unexpected Home Page
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Yasni's German origins show very clearly on their home page, even when it is set to display the US version of the site. Here's a screen shot to show you what I mean:
Yes, US citizens are generally way too monolingual, especially if a home page that looks like this is too unsettling. But it's a peculiarity of the market, and Yasni needs to address it. John Angelo, a spokesperson for Yasni, noted that the version of the site shown to registered US users is completely in English, and that the particular problem I found is being addressed; indeed, it appears to have been addressed now, so at least some of my next comments might not apply by the time you read this.
At the time they had this issue, Yasni presented some buttons and links in English, but most of them were in German. Their meaning was usually obvious from the context (like the big orange “suchen” button next to the text box). When it wasn't, Yasni's creators offered a nice workaround – hover over a link, and a tool tip appeared with the English translation.
This wasn't true for all links. Three links at the bottom (not shown here) didn't yield tool tips: Impressum, AGB, and Datenshutz. Clicking the links took you to Legal Information (the company address, contact data, and more), Terms of Use, and the Data Protection Declaration, respectively. Now, thankfully, they're in very clear English: "Legal," "Terms" and "Privacy." Since Yasni is based in Germany, which is part of the European Union, it must adhere to EU rules in the handling of personal information. Even beyond that, though, they seem to “get it;” the Data Protection Declaration looks like a very strict privacy policy. By the way, the information at all of these links was in very good English, presented in large pop-up boxes.
The site let me down in one area I consider important: no About Us page. Maybe I'm the only one out there who wants to find out how a company got its start, how they envision themselves, or what improvements and features we can expect to see, but somehow I don't think so. I couldn't find a press area, company blog, history, or even a single press release. Indeed, what background information I could get about Yasni came from a press release I received via email, and my communication with the spokesperson who sent it. (I will say he was very much on the ball and quick to reply to my queries).
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