Yasni Puts the People in People Search - Filling Out Your Profile
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Now we've reached the part of Yasni where it plays like a social network. My profile is pretty empty at this point; here's a screen shot:

Why it seems to think I'm from Germany when I registered through the US version of the site, I have no idea. But it does encourage me to click on the “Edit your profile” link. I get a form to fill out. The form lets you add information to your profile, of course, that you can make visible to everyone or just your own contacts; the latter is checked by default. That's the right way to do it; I expect no less from a Germany-based company. You can enter contact information, including your phone numbers and IM information; you can even enter your birth date, although Yasni says it will only display your age (another good security measure).
Now if you look to the bottom left of that screen shot, you'll see a red box around the phrase “Add results.” Click it, and Yasni does an ego scan on your name. It turned up 83 results for me, with at least four relevant keywords in the keyword cloud: “SEO,” “Search,” Search Engine,” and “Searchles.” It also turned up 12 images, none of which were related to me.
In earlier screen shots you may have noticed that the search results had little red check boxes next to them. If you check one, you can add it to your profile. This is a way for users to distinguish between results that are relevant to them, and those that aren't. Adding results to your profile is a simple matter of going down the list, checking the boxes next to the relevant results, and clicking a link at the bottom of the page. Out of 83 results, I initially found only seven that were relevant for me – and a lot of the ones that weren't relevant were for other writers with the same name. There were even a few that write about technology. (Accept no substitute!).
Refining my search via the keyword cloud yielded somewhat different results, however. I found so many people referencing articles I've written that it'll be a minor miracle if I get through this review without a swelled head; now, of course, I have no excuse for not commenting on the blogs and thanking them for citing me. I also found a few sites that outright stole some of our content (again). It's worth noting, by the way, that these links did NOT turn up in the initial search. I refined through the keyword cloud several times, and ended up with more than 20 links in my profile.
Next: More Details and Yasni's Future >>
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