Yahoo Launches Panama Ad System - Enhanced Forecasting, Spending Limits
(Page 3 of 4 )
There is a customized forecasting tool for each user. It allows each advertiser to view previous data on conversion rates, impressions for a specific key word, and revenue generated, all in a cool easy-to-use AJAX format. This allows for a reduction in costs incurred and lets the user to interact with the forecasting tool to determine how campaigns should be run. The user inputs geographical settings, key words and key word match type, and the system outputs the current data available on CTR and impressions. This tool will be continually updated.
The next interesting part was the interface features and the usability. According to the Yahoo presentation team, the team that developed Yahoo Team Beta also developed the interface that advertisers use to interact with their accounts, so expect a system predominantly geared towards broadband connections. According to Schwartz migration is relatively easy, and sign up is user friendly and should encourage DIY campaign management from web publishers.The reviews make it seem as if anybody can manage a Panama ad campaign. This is a good thing as long as the conversion rates are good.
Yahoo has being releasing information for those that access their ad platform programmatically via APIs since June. Yahoo however says that not all APIs will be free.
Extra Stuff
You can test ads before going live with them, so you may want to test likely responses that customers will give to your ads. There is an image-based quality index for your ads that lets you know how well your ads are faring next to those of your competitors. Ads will be placed according to bid and quality (more on that immediately after this section). The pricing is relatively competitive, with bids in increments of one cent above the next person -- no matter how high your limit is, you only get to pay one cent above the person below you.
The platform will be rapidly changed based on feedback. The team responsible for updating Panama is already in place; their task is codenamed "project Roosevelt," so we could see a situation where updates are done rapidly with as little fanfare as possible. In true web 2.0 fashion, updates will be based on user experiences, changing economics and pricing schemes, and improvements. Some of the changes could also target user demographics over the long term, and also give the ability to adjust campaigns to suit certain user behaviors.
So how will Panama fare against AdSense? Will Panama chip into Google's Goliath-sized share of ad revenue?
Next: AdSense Lookalike >>
More Search Engine News Articles
More By Akinola Akintomide
/ 5 
