Yahoo Chatrooms, Advertisers Go Offline - Advertisers Ignorant?
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Before making Yahoo out to be Satan in this article, I'll move onto where the other Fortune 500 companies "claim" ignorance (of course, I think that is just another bold-face lie). Yahoo's user chat rooms were shut down after a Houston Texas television station, KPRC, reported that adults were luring kids for sex through this service. While Yahoo took their stance, most of the Fortune 500 companies with ads on Yahoo and these chat rooms immediately pulled their advertisements. Then I'm sure they initiated a damage control campaign.
Some of the advertisers were Pepsi Cola, State Farm Mutual Automobile Insurance, and Georgia-Pacific. These companies claim that they did not know their ads were running on the pages where the Yahoo user chat roomsreside. Dave DeCecco, a spokesman for Pepsi Co, said in a statement, "We were completely unaware that our ads were associated with these chat rooms inany way...As soon as we were aware, we worked with Yahoo to immediately remove them."
Of course you did. However that alone means little when your company has allowed itself to be placed on these pages in the first place. This is pure media spin.
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