Search Engine News
  Home arrow Search Engine News arrow Page 3 - Why Everyone is Mad at Google
SEO Chat Forums  
Choosing Keywords  
Google Optimization  
Link Trading  
MSN Optimization  
Search Engine News  
Search Engine Spiders  
Search Optimization  
Web Directories  
Website Marketing  
Website Promotion  
Website Submission  
Yahoo Optimization  
SEO Tools
Adsense Calculator
AdSense Preview
Advanced Meta-Tags
Alexa Rank Tool
Check Server Headers
Class C Checker
Code to Text Ratio
CPM Calculator
Domain Age Check
Domain Typos
Future PageRank
Google Dance
Google Keywords
Google Search
Google Suggest
Google vs Yahoo
Indexed Pages
Keyword Cloud
Keyword Density
Keyword Difficulty
Keyword Optimizer
Keyword Position
Keyword Typos
Link Popularity
Link Price Calculator
Meta Analyzer
Meta Tag Generator
Multiple Link Popularity
Page Comparison
Page Size
PageRank Lookup
PageRank Search
Robots.txt Generator
ROI Calculator 
S.E. Comparison 
S.E. Keyword Position 
Site Link Analyzer 
Spider Simulator 
URL Redirect Check 
URL Rewriting 
Mobile Linux 
APP Generation ROI 
IBM® developerWorks 
SEO Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us Get Paid 
Request Media Kit
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
SEARCH ENGINE NEWS

Why Everyone is Mad at Google
By: Terri Wells
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 3 stars3 stars3 stars3 stars3 stars / 8
    2006-06-06

    Table of Contents:
  • Why Everyone is Mad at Google
  • Google Poaches Talent
  • Everyone Depends on Google for Business
  • Google Threatens Copyrights

  • Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     
    ADVERTISEMENT


    Why Everyone is Mad at Google - Everyone Depends on Google for Business


    (Page 3 of 4 )

    To those of us who depend on Google to find things on the Internet, the company is a search engine. To those of us who have businesses that we hope web surfers will find on the Internet, Google is an advertising company with a very special relationship to our most important advertising medium. It doesn't matter whether you're big or small; you probably owe more of your business to Google than you're really comfortable with.

    The first example of this that comes to mind is KinderStart. I wrote about the childcare-related website's attempt at a class action lawsuit against Google recently, so I won't go through all the details here. It's pretty clear even from a cursory glance at the website in question that KinderStart earned the penalty Google awarded it, and that KinderStart's lawsuit has no merit. On the other hand, it says something that being penalized in Google's SERPs could hurt a company's business so badly it would feel it had no recourse but to sue the search engine.

    If you think KinderStart and other small to medium-sized businesses are the only ones that could suffer badly from a "Google death penalty," think again. The German website for Mercedes Benz received one not too long ago, and the auto maker moved quickly to correct the problem that caused it to be delisted. Many observers said at the time that the move was more of a publicity stunt on Google's part than anything...but if that's true, why did Mercedes Benz act so fast?

    It's not just the organic listings that matter, of course. Many companies buy sponsored links. I tend to not pay much attention to them, but other searchers must, or else companies wouldn't buy them. Take eBay, for instance. I don't know about you, but if I want to check out what the online auctioneer has to offer, I type the site right into my browser. But it has plenty to offer surfers even when they're not thinking of finding it at the world's largest ongoing garage sale; that's why eBay bids on up to 15 million keywords at the major search engines, including Google. That's not the most comfortable position for eBay to be in, considering some of Google's new services threaten to compete with the auctioneer.

    The subject of competition brings us to Google's biggest search rival, Yahoo. eBay recently made a wide-ranging deal with Yahoo, which should reduce its dependence on Google. But even Yahoo has been rumored to be doing business with Google by running ads for some of its own services on Google's network! If that doesn't show the strength of Google's position in the field, I can't imagine what would.

    It reminds me a little of how many companies struggled to get some kind of advertising bundled with Microsoft's operating system, whether it was an icon on the desktop or a preloaded link on the IE browser. It also reminds me of how, no matter what kind of business you have, if you use computers, you almost have to do business with Microsoft in one way or another. You might simply use Microsoft's software (because everyone you deal with does and you need to be compatible), or you might build software that has to be able to interface with Microsoft programs (because everyone uses Microsoft programs, so you need to ensure you reach the widest market), or you might need to make sure your hardware is compatible with Microsoft's operating system (because...well, you get the idea). It's pretty easy to see the parallel with Google here.

    More Search Engine News Articles
    More By Terri Wells


       · So where do you think Google is going to end up, after all the dust has settled?...
       · If Google is as powerful as this article (and their wallet) suggests, shouldn't we...
       · Well, Google doesn't take steps to make it difficult for you to conduct Internet...
       · Here are the facts:Not content on dominating the market google has put a...
       · ...I just chose to emphasize different points. As a matter of fact, if you read my...
       · I'd like to add another reason to be mad at bigG.They are not really transparent...
       · That's an interesting way to look at it. I wouldn't say they have gone quite that...
       · Maybe because you do not see any advert in their homepage?? ;-)Seriously, just...
       · So basically Google wants to be Yahoo portal. I dont see why Yahoo does not call...
     

    SEARCH ENGINE NEWS ARTICLES

    - Fast Flip, Google`s New News Reading Service
    - Masterseek: a Global Business Search Engine
    - Behavioral Advertising Bill Breaks New Ground
    - Microsoft-Yahoo Deal: Where Do We Go From He...
    - The History of Search and Search Technology
    - Yahoo Closes Geocities
    - Tokoni Takes Storytelling in New Direction
    - Stumpedia: Yet Another Human-Powered Search ...
    - Does Mufin Know Music?
    - Google Layoffs: A Sign of the Times
    - What Makes Question and Answer Sites Popular?
    - Taking a DeepDyve into the Deep Web
    - Is Yahoo`s New CEO Up to the Challenge?
    - Yasni Puts the People in People Search
    - Yasni: Yet Another People Search Engine?





    © 2003-2009 by Developer Shed. All rights reserved. DS Cluster 4 Hosted by Hostway
    For more Enterprise Application Development news, visit eWeek