Why Black Hat SEOs Never Go White - Greed is King
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For the black hat SEO, Greed is King. Here is a quote from an author of Gung Ho LLC who manages www.trachbackspider.com: "When I first got into this SEO game I remember spending the majority of my time either soliciting other webmasters to trade links with me or finding sites that I could submit my link to ...After about 3 months of doing this for 40+ hours a week.... I still could not get my site to rank in Google ... and Yahoo and MSN were not very impressed with my efforts either! This is when I began learning about the 'Dark Arts of SEO.'"
Most SEO companies would tell a client that SEO must be done for from six months to a year before quantifiable results can be expected. But greed makes the would-be black hat look for short cuts, justifying their actions with wails of " the search engines are not friendly," "nobody gives us links" and "getting good content is hard."
Note the self justification, the cop outs, and the refusal to accept responsibility for their apparent "failure." The practices they engage in bring in cash in the short term, mainly from AdSense or from affiliate marketing. The surprising thing is that your average black hat practitioner would work far more intensely than most "white hats" to make up for not having brand and also to allay the downsides of being delisted from the search engine SERPs. A lot of them build and develop multiple web sites a day, sometimes as many as 12. I have heard of cases of one man building, monetizing and uploading 20 sites in one day; that includes scraping and pasting content.
Black hat SEOs are also more tech savvy than most, because of their workload; they strive to use as many automated processes as possible. These automated processes encompass bots, submit links, comments, and software to count and track links. They subscribe to blog search engines that update them automatically on related feeds, then send scraper bots to retrieve the data, getting click bank links automatically.
Renegade Mentality
If you have ever known an individual that's a member of an organized crime syndicate or a street gang, you will notice the contempt for "non initiates" and the belief that they are "invincible." Black hat SEOs have a contempt for webmasters that is astounding! And I am not even talking about malware spreaders. Most of them search for forums and message boards on which to post their links, and some even put AdSense on someone else's web page! They do it with impunity, believing that the wrath of the webmaster will not lead to dire consequences. This is because some of these SEOs are programmers (that's why they automate processes programmatically) and in some cases they are hackers who as a hobby penetrate the security of other websites.
On forums discussing techniques, you get comments such as "it will get you a few angry emails, but they can't do anything," "use a liberal host," and "it may take some before they catch on to what you are doing, but when they do you will have several angry web masters on your hands." To them such individuals are safe, tame people who are too scared to take risks.
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