Why Black Hat SEOs Never Go White - Get Rich Quick
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This theme is so old that most people consider it a cliché. Sadly it is a very real cliché that comes disguised in many forms. And one of its most recent forms is in "black hat" techniques. Search engine optimization for Google is not a quick process; Google considers aging factors in ranking a new website, especially in terms of linking. This factor studies the history of a backlink and how long it stays live. It also examines the reputation (Pagerank) of the site that does the link back.
This technique helps Google know whether the link is "real" or "spam." Any moderately monitored site will cull spam links rapidly (I have not always been the most conscientious site admin, but even I get rid of spam pretty quick). A real link will stay and won't change.
Since SEO involves both content (on page) and linking (off page) factors, webmasters spend quite a lot of time "trading" links. Getting links is not easy, to put it mildly. This can frustrate quite a lot of SEO practitioners (especially if they don't get free, unsolicited links).
It is at this point that the lines are drawn, and quite frequently crossed. The crossroad is that point in a web site's life cycle where the site has been up and running for about a quarter of a year, monetization is in process and SEO 101 (updating content, shopping for links and maybe even PPC on your best landing page) has been done. Yet rankings are mediocre or even "plain awful."
We end up with the whiners and the plodders. The plodders continue on their path, learn more and improve their skills -- and hence their performance. The whiners either give up, trash the website and go on with the rest of their lives or complain about how unfair life is; this reminds me of a baby's crying over candy. Then the whiners start to explore the dark arts of search engine optimization.
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