What the Google Patent Filing Means to YOU - Watch those links and clicks
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The more often those two things happen, the better.
This of course means that bloggers, which "traditionally" post somewhat frequently, will be looked at very favorably by Google.
Further, because Google is looking for "freshness" in things besides just your own pages, but links to your site as well, the engine is also going to be looking for links to be going to more than just your home page, but for new links to also be appearing to internal content pages of your site. Again, this is another boon for bloggers which already do these types of things regularly, and often have these types of links back to them.
What is a somewhat significant shift, or I should say addition, is that not only is Google going to be watching the links to your site, the number of them, where they go, and all those things that has always been important to them; they are also going to be tracking click through ratios of those links!
Understand that this is a major development. Sites will not only need to have links, but those links will have to be utilized to be counted. Simply having a link to your site from a high PR website will do you no good unless people are actually using the link. And how will Google know if the link is being used and with what frequency? I'm guessing the Google toolbar will be the primary mechanism for this.
The importance of this is enormous, and the impact will be huge. It is going to require that the folks that sell "links" on their website rethink how they are doing this. It will probably require changing to a methodology similar to the hotlink strategy used here at SEO Chat.
It also means that in somewhat short order (probably in the next three months or so), all those link buys that people have going are going to be a little worthless (maybe a lot worthless). If you buy links now, the only kind of link that will be any good will be one that actually gets used by people ... and that means that you'll need those links to be within content.
Now that I've said that, it does appear that Google is going to be rewarding sites with generous link policies themselves. In other words, it is going to be a good thing for you to link off to other sites. My very strong suspicion on this is that "link farms" will be frowned on, while sites with a good mix of content and links off to external sites and pages will get the most "bump," especially when the links are well surrounded by other content.
Now, here's where things start to get very interesting.
Next: Watch the traffic, too >>
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