What Lies Ahead for Local Search Engine Technology? - Wireless Applications
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[AB] InfoSpace also offers wireless data applications. Do you think that search has a future on a cell phone?
[AF] Sending local content such as yellow page listings, directions, maps and business ratings to mobile devices just makes sense. I remember looking up on my cellular phone the nearest ice-cream parlor from the park a couple years ago with my kid. It worked! The experience was far from optimal, though, scrolling through about 10 to 15 screens I could barely read. Personalization features, geo-based services, faster networks, better handset resolution and color displays should significantly improve the experience over time. The navigation schema, whether search or browse modes, will be critical to make cellular phones a viable platform for both end-users and IYP advertisers. About 90% of mobile phones will be Web-enabled by 2006, making it a more attractive platform for content providers, developers, and information architects to invest time on.
The opportunity to deliver Web search and online directory information to mobile devices is something InfoSpace is well positioned to capitalize on. InfoSpace was a wireless data pioneer in the US and our mobile division today powers wireless data applications for every major US provider with the exception of Nextel. Going forward, we see a significant opportunity to increasingly combine our mobile and search and directory assets to accelerate the adoption of these services on wireless devices.
[AB] Thanks Arnaud for taking the time to share with us your thoughts on the future of search!
For information on Andy Beal and KewordRanking.com, see the website KeywordRanking.com .
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