The Google Force - How much does Google make?
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Google reported $5.37 billion in income in the second quarter 2008, with net profits of $1.85 billion or 29 percent. Here's how those numbers look in perspective. That $5.37 billion per four months is $1.34 billion every month or $44,666,666 per day. This number translates into $1,861,111 per hour or $31,018 per minute. And 29 percent of that figure is $8,995 per minute. That's a pretty good income... =)
Of course profits go up and down, but you get the picture.
It's now worth around $150 billion and its stock price is at approximately $400.
Will Google Be a Monopoly?
According to:
Stat Company | Google Market Share |
Neilsen | 60.0% |
comScore | 61.9% |
Hitwise | 71.01% |
I've read predictions of 90 percent search domination, but let's not guess; let's look at what Google has to date.
Supplies search and ads for AOL.
Has Ask.com financially dependent on ads. Ask holds around four percent market share.
Will soon supply PPC ads for Yahoo search and make it more dependent financially on Google.
One of the top 100 brands in the world.
Holds second place in map service, after Map Quest.
With this on the table, Google is very close to monopoly status. As time passes by we will see slight increases in market share, but it will not likely hold 90 percent of the market. Here's why.
MSN and Yahoo are very strong brands that have many loyal customers. A change of "familiar" scenery is painful, and occasional Internet users will continue using good old friends.
It's like the incident with Coke. New Coke was better. All survey groups said it tasted better. On top of that, it had less sugar and calories. What else can you ask for? But it failed, not because it was worse, but because the old Coke was the one people could trust, the familiar and predictable "friend."
I believe Yahoo and MSN will hold at least some of their market share because of that reason. Sure they'll lose more, but there's always people who like the old friend better.
Next: Will there be a Google killer? >>
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