Snap: Is This Really a Better Way to Search? - Advertisers Can Find a Deal
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Advertisers have run the gamut of the click fraud-ridden Adsense to Yahoo's exorbitant PFI/PPC program Sitematch. Snap has a confirmed one million users, and is designed around the advertisers' listings. The cream for advertisers is that their listings are part of the SERPs. The Snap SERPs actually blend organic and paid listings seamlessly, while adjusting for user behavior to achieve continued relevance.
This answered my question of where the paid listings were! They were right there along with the organic listings. Not only does the advertiser get to have his pages previewed, but advertisers also have the chance to get the best and most honest deals.
Snap is promoting a cost per action (CPA) model rather than a pay per click (PPC) model. The cost of each advertiser-determined action is a minimum of $1 per fixed action performed, and then a minimum percentage (5%) of the sale for a variable action performed. For their PPC package, they have a minimum bid value of five cents per click, and there is no prepaid package; they charge you after a hundred dollars. In other words, there is no money down; the money is paid "after the fact."
Snap's advertising program is called "Adsys." For now it does not offer broad matching of keywords, and only returns paid results for exact matches. You pay a non-refundable $50 fee up front, register, and "snap" you get reduced risks and a higher return on your investment. The more you are willing to bid, the higher you will rise on the search listings.
It is okay for the user also because sites with higher CTRs (click through rates) move up on the SERPs, so relevance is preserved. The advertiser only pays for performance, so an ad campaign can be run on Snap with a minimal budget. As the MySpace Internet Marketing forum says, "Go for it!" I say "at least give it a try, what's the worst that could happen?"
Submitting and getting listed
You can go to Snap's home page and submit your site, but unless I am wrong, they may take forever to review it and may even throw it out. I recommend submitting to one of their partners such as http://www.dmoz.org/. If you already get listed on Ask, you will definitely get listed on Snap. Putting the Snap browser "Snap Anywhere" on your website will trigger the "snapbot," but for high listings you may have to pay that $50 non-refundable fee. My research has not discovered how to differentiate paid listings from organic; check out the blog on this topic as we seek to answer "how to get high listings on Snap." In the meantime, even if you are not a "visually oriented broadband user" (sounds like a disorder) feel free to perform your next search on Snap.
Some Snap Mashups
Watch out for Snap job search in partnership with http://www.simplyhired.com/, as well as a beta shopping search package with http://www.smarter.com/. Other Snap partners include desktop search company x1 Technologies and Gigablast. These companies power portions of Snap's SERPs, so getting in their databases should help you get listed on Snap itself.
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