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SEARCH ENGINE NEWS

Search Engines Employ New Tactics to Gain Searchers
By: Jennifer Sullivan Cassidy
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    2006-03-28

    Table of Contents:
  • Search Engines Employ New Tactics to Gain Searchers
  • MSN and Yahoo try new tricks
  • The tactic
  • What can gimmicks do?

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    Search Engines Employ New Tactics to Gain Searchers


    (Page 1 of 4 )

    The competition among the top three search engines is unbelievably fierce, and the ferocity increases exponentially on a daily basis. As Google boasts the largest amount of surfers, Yahoo claims to have more sites in their database than Google. Whatever the statistics they proclaim at the moment makes them the best search engine, it is clear that they want more than their current share of the pie. MSN Search is offering a chance to win prizes just for using their search engine with their Search and Win Promotion.

    As the word spreads that MSN is giving away incentives, people are winning stuff like AMC Theater gift cards, American Express gift certificates, a digital camera, a plasma HDTV, a year’s worth of oil and maintenance from Jiffy Lube and many more.  The total retail value of all the prizes is $402,688.  But you better hurry, as the promotion ends March 31, 2006.  (Hint:  view MSN’s source code on the Search and Win page, and look at the keywords listed there, which will prompt the game links.)

    The official rules for MSN’s Search and Win Promotions gives you two ways to enter. Method #1: Access the MSN Search and Win Promotion website online at http://www.msnsearchandwin.com. Conduct a Web search on the word or phrase that is pre-populated or enter your own word or phrase in the MSN Search module provided on the promotion website. Click the “Search” button to begin the Web search process and to display the results. Method #2: Conduct a Web Search using the MSN Search module available at http://search.msn.com or other channels of MSN.com. When the Web Results of your Web Search are displayed, click the “MSN Search and Win” link located in the “Sponsored Sites” box on the Web Results page presented to determine if you are a winner. If you receive a message stating, “You are an Instant Winner” you win the prize indicated, subject to prize claim and verification.”

    Furthermore, MSN is offering a Second Chance Drawing, for any unclaimed or undeliverable prizes. You can find more information about that drawing on their site as well.

    More Search Engine News Articles
    More By Jennifer Sullivan Cassidy


       · You only have one more day to play the Search and Win with MSN. Better take...
     

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