While the major search engines use an automated approach for indexing the web and delivering relevant content, hundreds of upstarts look for ways to add human input into the equation. Omgili combines an automated approach with the human factor in a unique way. Keep reading to find out the merits of this young search engine.
Like the major search engines, Omgili uses an automated crawler to index the web. Unlike Google and the others, it specializes; it "scans millions of online discussions worldwide in over 100,000 boards, forums and other discussion based resources." In other words, it's a search engine for the subjective. For example, if you search Google for a particular brand of digital camera, the manufacturer's product page for the device will probably be at the top of the results. If you search Omgili, however, all of your results will feature discussions of the camera. You'll find out what real people thought about the device, not just the camera's specs.
Omgili added a number of features to expand its usefulness. In October 2007 it released Omgili Search Aid, a tool that lets users search within search queries that other users have performed. Just one month later it released a beta version of Product Reviews, which taps into product review sites for information. In January the "subjective search engine" came out with Omgili Buzz, which displays the top topics in a variety of categories, such as videos, news, products and movies. And in late February of this year, it unveiled Google@Omgili, a service that lets users search on both engines - and more.
Omgili sounds like the kind of search engine you'd want to check out before buying an expensive product or perhaps even going to a movie, if you want to know what others thought before laying down your hard-earned cash. But how well does it work? The only way to find out is to ask, so it's time to take this search engine for a spin.
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