Search Engine News
  Home arrow Search Engine News arrow Microsoft Unveils AdCenter, Shows Visi...
SEO Chat Forums  
Choosing Keywords  
Google Optimization  
Link Trading  
MSN Optimization  
Search Engine News  
Search Engine Spiders  
Search Optimization  
Web Directories  
Website Marketing  
Website Promotion  
Website Submission  
Yahoo Optimization  
SEO Tools
Adsense Calculator
AdSense Preview
Advanced Meta-Tags
Alexa Rank Tool
Check Server Headers
Class C Checker
Code to Text Ratio
CPM Calculator
Domain Age Check
Domain Typos
Future PageRank
Google Dance
Google Keywords
Google Search
Google Suggest
Google vs Yahoo
Indexed Pages
Keyword Cloud
Keyword Density
Keyword Difficulty
Keyword Optimizer
Keyword Position
Keyword Typos
Link Popularity
Link Price Calculator
Meta Analyzer
Meta Tag Generator
Multiple Link Popularity
Page Comparison
Page Size
PageRank Lookup
PageRank Search
Robots.txt Generator
ROI Calculator 
S.E. Comparison 
S.E. Keyword Position 
Site Link Analyzer 
Spider Simulator 
URL Redirect Check 
URL Rewriting 
Mobile Linux 
APP Generation ROI 
IBM® developerWorks 
Sun Developer Network 
SEO Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us Get Paid 
Request Media Kit
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
SEARCH ENGINE NEWS

Microsoft Unveils AdCenter, Shows Vision for Future Advertising
By: Terri Wells
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 3
    2006-05-09

    Table of Contents:
  • Microsoft Unveils AdCenter, Shows Vision for Future Advertising
  • A Quick Peek at AdCenter
  • More About AdCenter
  • If Search is Just One Piece…

  • Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     
    ADVERTISEMENT


    Microsoft Unveils AdCenter, Shows Vision for Future Advertising


    (Page 1 of 4 )

    At the seventh annual MSN Strategic Account Summit, Microsoft showed off its new adCenter and its vision of the future of online advertising. Should Google and Yahoo be worried? Should you start taking Microsoft's search engine seriously?

    “Now that we have all of this access to content on the Internet, I want to encourage all of you to be very careful about when you allow people to record you on videotape. You never know when it's going to come back and haunt you anymore.” Steve Ballmer, starting his address at the seventh annual MSN Strategic Account Summit earlier this month, struck a light but cautionary note. Perhaps he was thinking about a similar address he made two years ago, when he admitted that his company had made a mistake when it failed to develop its own search engine. Though this summit saw the company pushing some new products and its vision for the future of search and advertising, the message went out to a skeptical crowd.

    The crowd had good reason to be skeptical. Even Microsoft Chairman Bill Gates admitted the company was not exactly where it wanted to be currently. "For Microsoft, we always want to be in the lead, making the breakthroughs," Gates said, and conceded that rival Google has “done a great job on search and what they’ve done with advertising.” He could hardly admit otherwise; even Microsoft’s famous FUD campaigns can’t completely disguise the facts.

    The percentages tell the story: both ComScore Media Matrix and Nielsen/NetRatings show Microsoft’s search engine slipping in the battle for mind share with the other two major search engines. ComScore shows Microsoft’s share of U.S. searches slipping more than three percent in a year, while Google gained more than six percent in the same period. Nielsen/NetRatings shows a smaller drop, but starting from a lower percentage. The figures most quoted in the press show Google fielding nearly half of the search queries made, while Microsoft’s search engine handles a mere 11 percent.

    Against these numbers, Microsoft faced a real challenge at this year’s summit. It needed to convince advertisers to sign on to its AdCenter. But it also needed to reassure its investors. The company’s stock has taken a beating in the last couple of weeks, which is not exactly a good backdrop for a high-tech pep rally. What was Microsoft’s message in the face of this?

    More Search Engine News Articles
    More By Terri Wells


       · I hope you found this article informative. I welcome your comments.
       · since Microsoft has a lot of power and can cram the search engine into their OS and...
       · They may well win some marketshare with it, but you can bet Google is already coming...
     

    SEARCH ENGINE NEWS ARTICLES

    - Yang to Step Down as Yahoo CEO
    - The Google Force
    - Google Ad Planner Review
    - Google Faces Possible Anti-Cartel Investigat...
    - Google Audio Indexing: Review and SEO Implic...
    - All About Android, Google`s New Mobile Opera...
    - Linkscape: Reverse Engineering the Search En...
    - Learning to Crawl: an Investigation of the P...
    - Following Mobile Search: the dotMobi Way
    - A Look at the SEO for Firefox Extension
    - Is the Future Chrome?
    - Full Sail Offers Online Internet Marketing D...
    - Microsoft Unveils BrowseRank, Google Feels a...
    - Using Qassia: An Intelligent Decision?
    - Qassia: Intelligent Link Building?





    © 2003-2008 by Developer Shed. All rights reserved. DS Cluster 2 hosted by Hostway
    Stay green...Green IT