Making Money With Fortitude - Fortitude's Income Model

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Okay, you've seen some ways you can make money with Fortitude. Just how does Fortitude itself plan to make money? Well, currently, it isn't carrying any advertising on the site, but that will probably change in the future. In fact, that very question is answered in the FAQ. “The unique and high quality of our content will attract a strong readership, which will generate strong advertising revenue. In addition, we will be leveraging our intellectual capital by, for instance, publishing books (ebooks or in hardcopy) of compilations of the pieces that made our front page, as well as reselling article rights on an individual or package basis.”

So when will Fortitude start accepting advertising? It looks like the site is targeting October for the earliest that it will run ads. That fits with information elsewhere on its site that states its current payout rates are good through September of this year; after that date, they will be adjusted because the site will “begin transitioning to operating income as opposed to start-up capital, and may adjust our rates for Front Page pieces upwards or downwards according to market conditions.”

Can you use Fortitude to promote a product or a service? You probably can, if you can write well enough about it...though if you can do that, you should probably have your own website on which to do your promotion. Fortitude can work if you're looking for an outlet for your passion, but don't want to maintain a blog and don't necessarily want to focus solely on one topic. Oba is hoping to harness the power of people's passions to make him – and the members of his site – a decent amount of money.

There's something to be said for being able to write about anything and just possibly get paid for it. There's also something to be said for being able to read diverse articles as a reviewer and get two cents a shot, if that's what you enjoy. If you don't mind paying $25 to have someone else handle things like whether there's advertising on the site and whether you get paid for your items...and that there's a sort of limit on how much you can make based on how much of you can read and get published...well, Fortitude may be for you.

But it's worth keeping in mind that Fortitude has been open to the public for less than two weeks. Despite the fact that its editing model has been tested for two years, it's still a new site, and there's no telling whether it will make it for the long haul. In this situation, it's very much the case that you pay your money and you take your chances. Time will tell.

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