Linkscape: Reverse Engineering the Search Engines - Interesting Data
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In the announcement, Rand shared some very interesting statistics he found with his new technology:
58% of all links on the web are internal and 42% are external.
1.83% of all links use nofollow. 61% of nofollow links are external and 39% are internal (in other words, they are partly used for page rank sculpting).
0.08% of the pages use 301 redirects and 0.12% use 302.
1.5% of all pages use the meta noindex tag.
With 30 billion pages, SEO Moz has an immense, unfair advantage over other search engine optimization firms. It now has a peek at a good example of the information that search engines have. Rand can also run tests, explore theories, apply new algorithms and monitor all competitive link building strategies around the web. I have to say Rand got a nuclear bomb...
...bastard =).
Cost
Here's the cost structure:
Solo SEO:
Small Business SEOs
Big Business SEOs
On top of a monthly subscription to SEO Moz, you must buy credits to use LinkScape. I am not aware of the pricing at the moment.
Conclusion
SEO Moz attempted what no other company have attempted before - reverse engineering search engines, in order to manipulate them better.
They are thinking big.
I can't wait to finish writing this and get to analysis. This is a killer tool that all SEOs have been waiting for.
Future
SEO Moz will continue pushing Linkscape aggressively, incorporating more metrics, data and algorithms.
I would not be surprised if Rand attempted to reverse engineer (if he has not already done so) search results and continues tweaking them with various algorithms in order to match major search engines. I would definitely pay several hundred bucks for a service like that. If SEO Moz takes this further and builds search results, it will be able to provide estimates that answer questions like:
Simulations like this will definitely gain widespread appeal among SEOs who spend thousands on link buying.
Linkscape was a brilliant idea. SEO Moz will most likely get more competitors in the future, some cheaper, some better. I suspect many "low use" search engines that have their own indexes may see a great opportunity here and enter into competition with SEO Moz's Linkscape.
I think October 6th, 2008, marked a new era for search engine optimization - reverse engineering search engines on a MASSIVE scale in order to optimize better. I think link analysis is the first step. We may see entire search results emulated in the future.
With Linkscape we can look under the hood and, instead of guessing, have solid estimates on what works and what doesn't work. We can answer the question "Why" a lot better, and plan to execute the "How" using solid data.
There will definitely be more from SEO Moz and I suspect many competitors will emerge with similar offers.
Rand, you don't know me, but I'm jealous :).
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