LinkedIn Stays All Business with New Social Features - Two Kinds of News
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LinkedIn seems particularly pleased with the new home page features it has unveiled. These come in three parts: company news, network updates, and customizable modules. At the time of this writing, LinkedIn was offering “sneak peeks” of the new home page.
The company news part of the update is supposed to be a customized news feed that shows the latest information about your own company and the articles your colleagues are reading. Alas, I couldn’t get a look at what my customized news feed would look like, for whatever reason. But here’s the example that LinkedIn itself included:
Network updates are supposed to let you know what various members of your network are up to. Sorted chronologically, these updates tell you when a member of your network changes jobs, asks a business question, recommends you as an expert, recommends a service, adds a connection, and so forth. While I’m not on Facebook or MySpace myself, it reminds me of the special feeds you can get that keep you informed of your friends’ activities.
I have a very small network, so my network update wouldn’t really illustrate the power of this feature. Here is LinkedIn’s example of a network update box:
The customizable modules deserve a section of their own, even though there aren’t very many of those yet. I think they have the biggest potential to change LinkedIn into a much more social site than it is currently. But I’m getting ahead of myself.
Next: Customizable Modules >>
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