Everybody knows about the web 2.0 phenomenon. But how can you take advantage of it to engage your visitors and improve your standings in the SERPs? This article takes a closer look at web 2.0 and offers some advice that will help your web site take advantage of some of its best aspects.
Web sites are becoming more interactive. The second Internet boom is on, fueled by new technologies, new concepts and radically new business models. "Web 2.0" was the name coined by Tim O'Reilly to describe these new web sites that have redefined the way users locate and interact with data, and has also brought a new kind of publisher.
How will advertisers and designers handle the new power users have over data? How will publishers protect their core competencies, now that data can be found far from the actual URL the data originated from? This article will look at the skills designers need to design for interactivity "web 2.0 style," and in turn how publishers and advertisers can utilize these tools that their designers use to get higher rankings on SERPs. Apart from higher search engine rankings, we will also look at how they can get their information to where the eyeballs are, as the search engines are no longer the sole custodians of databases where users get URL listings.
A few articles have already being written on RSS, XML and even AJAX on both SEO Chat and partner sites such as Dev Articles. A short list of links to some relevant tutorials and relevant articles (one being Danny Wall's "How to Get Extremely High Rankings on Yahoo" which talks about using RSS to become a content aggregator) will be included at the end of this article. I don't guarantee to give all the answers per se, but reading this article will at least provide you with a guide when you are considering how to update your website for future users. The article should also be a good guide for websites that are starting up and intend to be publishers (who seem to be the only ones who consistently enjoy the search engines' favor).
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